Allur 2025
VWork / New Year square design
A city wrapped as a gift
A festive square for New Year 2025: the main tree, an ice rink and a slide, the “New Year Wave” light installation, the “2025”, “Allur” and “Chimes” pieces and six gift-box photo zones for car brands.
- gift-box photo zones
- 6
- light installations
- 4
- attractions: rink and slide
- 2
Challenge
Bring an ice rink, a slide, market stalls and brand zones together into one New Year square and show how it looks at night — from above and through a visitor’s eyes.
Solution
A site plan and a series of night-time visualizations: the overview, the rink and slide, the light installations and every photo zone up close.
Gallery
13
